Brand Identity
YayPay builds modern accounts receivables management software helps companies improve their cash flow by automating common collection tasks, predictive analysis and forming customer credit profiles.

The new brand identity and website was created around a simple message: Let automation run the collections paper chase for you.

A particular challenge in branding automated tech is maintaining an empathetic and relatable persona that assures users a human is always on the other end of the experience.

YayPay site desktop YayPay site home

The new identity positions YayPay as the smart technology partner that frees accounts receivable teams of all stripes from the repetitive paper chase they face in maintaining steady revenue.

YayPay on Mobile

Project Team

Marketing Lead
Nadia Gonzalez
Tom Polley
Media Junction
The Makers Co.