Brand Identity

Letting automation run the paper cha$e for you

A key challenge in branding automated tech is maintaining an empathetic and relatable persona that assures users a human is always on the other end of the experience.

YayPay site desktop YayPay site home

The new identity positions YayPay as the smart technology partner that frees accounts receivable teams of all stripes from the repetitive paper chase they face in maintaining steady revenue.

YayPay on Mobile

Project Team

Marketing Lead
Nadia Gonzalez
Tom Polley
Media Junction
The Makers Co.