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Conversion Capital

Brand Identity and Website
Conversion Capital is a venture capital firm that focuses on software, data and cloud infrastructure investments.

With a new decade comes a new identity, one that symbolizes inevitable shifts in direction and the rotational nature of a market’s respective demand. The way in which people and businesses get their needs met constantly changes but the ends are always the same.

The challenge lies in expressing the firm's thesis, persona and integrity in a very succint and concise symbol.

Conversion's new identity represents an established firm that understands that no core business need comes to an end but rather evolves in cyclical patterns with the advent of new infrasctructure, connectivity and technological developments.

Conversion website on mobile
Conversion site desktop